For Buyers

Make software decisions based on evidence, not noise

Applied Verdict gives you hands-on expert assessments, independent analysis, and real-time vendor intelligence — so you can shortlist with confidence and defend every decision.

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What You Get

Everything you need to evaluate B2B software with confidence

Independent Analysis

Every vendor profile is independently researched and maintained by Applied Verdict analysts. No vendor-controlled narratives, no pay-to-play — just honest, evidence-based insight.

Expert Assessments

Independent, hands-on assessments conducted by analysts who actually use the products. Structured verdicts covering functionality, usability, and real-world performance.

Vendor Intelligence

Track vendor activity, product updates, and market positioning in real time. Understand what is changing and how it affects your evaluation.

Shortlisting Tools

Build and manage vendor shortlists, set watchlists for product areas, and get alerts when new assessments or reviews are published for products you care about.

How AV Is Different

We are not another review site or pay-to-play analyst firm

Review sites (G2, Capterra)

Unverified or incentivised reviews
Pay-to-play rankings and placements
No hands-on product testing
Vendor-controlled narratives

Traditional analyst firms

Expensive reports behind paywalls
Vendor-funded research bias
Slow publication cycles
High-level, not practitioner-focused

Applied Verdict

Independent, evidence-based vendor analysis
Independent — no pay-to-play rankings
Hands-on product testing by analysts
Built for practitioners, not executives

Free vs Paid

Get started for free, upgrade when you need deeper insight

Free Account

£0

Everything you need to start researching and shortlisting B2B software vendors.

Browse vendor profiles and categories
Shortlist and watchlist vendors
Alerts for new reviews and assessments
View Jobs to be Done frameworks when signed in
Suggest corrections to vendor profiles

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Paid Subscription

Pro

Full access to assessment reports, deep research, and advanced buyer intelligence tools.

Everything in the free account
Full expert assessment reports
Deep research and analyst commentary
Advanced vendor intelligence and comparisons
Keep all intent data anonymous — vendors see activity but not your identity

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Start making better software decisions today

Create a free account to browse expert assessments, build shortlists, and get alerts when new verdicts are published.

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